Samaritan is proud to announce the launch of a refreshed brand identity, marking a new chapter in its longstanding commitment to delivering high-quality, community-owned healthcare in Central Washington.

This milestone comes as the organization prepares to open a new, state-of-the-art hospital, with patient care beginning March 7, 2026.

As part of the brand update, Samaritan is simplifying its name from “Samaritan Healthcare” to “Samaritan,” reflecting how the community already knows and refers to the hospital. It is also introducing a new logo featuring three flowing waves that reflect the region’s natural elements — sky, water, and land. The design will be featured across the new campus and prominently represented on each of the three floors of the new hospital, connecting the brand to the new facility.

“Our new logo represents far more than a design change — it’s a heartfelt tribute to the community that has supported us every step of the way,” said Theresa Sullivan, Samaritan CEO. “As part of Washington’s robust healthcare landscape, we’re honored to continue our legacy of community-based care as we launch this new identity and embrace the future of local healthcare together.”

The new branding will begin appearing online and across hospital materials in the coming weeks. Samaritan also invites the community to stay tuned for upcoming events celebrating its exciting transformation.